# Nuno Loureiro

> Lead Product Designer at Ethereum Foundation, based in Lisbon, Portugal. 25+ years of experience in product design, UX, visual design, and creative direction. Currently focused on improving the user experience of ethereum.org and building design tools for the Ethereum ecosystem.

Nuno Loureiro is a designer who has led teams and shipped products across web, mobile, and branding at the Ethereum Foundation, Trojan Horse was a Unicorn, Bright Pixel, and Sapo. He studied Industrial Design at IADE — Creative University in Lisbon and taught himself HTML/CSS in 2003. His work spans product design, design systems, front-end implementation, and open source design within the Ethereum ecosystem.

For professional inquiries, speaking engagements, or collaboration: mail@nloureiro.com

## About

- [About Nuno](https://nloureiro.com/about): Full background — from industrial design in Lisbon to leading design at Ethereum Foundation

## Work & Portfolio

- [Portfolio overview](https://nloureiro.com/portfolio): Complete list of selected projects
- [Ethereum Foundation](https://nloureiro.com/portfolio/ethereum): UX and visual design for ethereum.org and Ethereum ecosystem tools (2023–present)
- [Trojan Horse was a Unicorn](https://nloureiro.com/portfolio/thu): Digital transformation and platform design for a global creative community (2020–2022)
- [Público Mobile Applications](https://nloureiro.com/portfolio/publico): Mobile app design for one of Portugal's major newspapers (2019)
- [Bright Pixel System](https://nloureiro.com/portfolio/brpx): Brand communication system and creative direction (2016–2019)
- [Portugal Participatory Budget](https://nloureiro.com/portfolio/opp): Civic participation platform accessible to all Portuguese citizens (2018)
- [MEO Cloud](https://nloureiro.com/portfolio/meocloud): Cloud storage product design for all screens (2014–2016)

## Talks

- [Talks overview](https://nloureiro.com/talks): Selected public talks on product design, UX, and the Ethereum ecosystem
- ["My mother will not use it" — Devcon SEA, November 2024](https://www.youtube.com/watch?v=147hrjj2onM): UX challenges in the Ethereum ecosystem and making products accessible to everyday users
- [Is Design the Final Frontier to Mass Adoption? — Duct Tape / ETH Prague, 2024](https://www.youtube.com/watch?v=TtAi_-fyK8g): Whether better design is the key barrier to mainstream adoption of decentralized technologies
- [Web2 to Web3: Pitfalls and Opportunities — designFAO, 2023](https://www.youtube.com/watch?v=6VN_QcjlyzE): Design challenges and opportunities when transitioning from web2 to web3 products
- [Is Design a Job of the Future? — designFAO / Design is for Everyone, 2023](https://www.youtube.com/watch?v=pP52nGnPibI): Panel discussion on the future of design as a profession
- [From Product Design to Product Design — Pixels Camp, 2019](https://www.youtube.com/watch?v=-plGKAm2GUw): A journey through the evolution of product design practice

## Contact & Profiles

- [Contact](https://nloureiro.com/contact): Email and social links
- [LinkedIn](https://www.linkedin.com/in/nloureiro/): Professional profile
- [GitHub](https://github.com/nloureiro): Code and open source contributions
- [Bluesky](https://bsky.app/profile/nloureiro.bsky.social): Social and writing
- [Warpcast/Farcaster](https://warpcast.com/nloureiro): Ethereum and web3 social

## Optional

- [CV / Resume](https://nloureiro.com/assets/cv.pdf): Downloadable PDF resume
- [Twitter/X](https://twitter.com/nloureiro): Legacy social profile
- [Full context (llms-full.txt)](https://nloureiro.com/llms-full.txt): Complete inline content for LLMs that cannot follow links