Bright Pixel system
RoleHead of design at Bright Pixel
ResponsibilitiesCreative Director · Project management
ToolsAdobe illustrator · Adobe Photoshop · MS code · Git
ResourcesNetlify · Bootstrap · SASS · jekyll · paper (yes fisical)
Somethime in your career you have the opportunity to create something with no strings, just fun creativity and no hassle.
This was the case, I had a seat at the table in Bright Pixel and had been a part of a lot of decisions since day 1, and has creative director one thing I always wanted to try to create and manage is a brand system.
This was a job that did by heart, sometimes I couldn't dedicate the proper amount of time needed because the typical day to day stuff had priority, that's why in my head should be really simple and easy to create/recreate, independent of the final purpose (social media, invite, website, flyer..)
In this page I layout some of the many pieces that I create to try to illustrate how Bright Pixel presented itself.
The Logo
The name set's the stage to the logo, and I wanted to be clear and straightforward.
The 3 part brand was something that worked really well, only letter + letters and graphics + just graphics.
Typography
Futura was a simple choice, for what it represents and for the design. If you add a "square" to illustrate the pixel in the name, you have the base. Then was just finding the balance bewin all of the parts.
Colors
The whole system was based in 5 colors, intense colors that will define almost all communication together a lot of black & white applications.
The main was the red, just because it played really well in the beginning when we started to use the beautiful HQ in downtown Lisbon has a backdrop contrast with high tech products and services that we developed.
Later on, I've started to incorporate the other colors plan and mixed in long, 2 or 3 colors degradees.
All companies end up producing a lot of merchandise, we did the same and always was a mix of color/B&W, text, and photos.
Images
The use of images was always something that I sued to create an extra layer os texture and depth.
Whether they were abstract or actual photos taken of the main subject of the message, they played a massive part in the Bright Pixel system.
Website
The brpx.com was a great playground, probably the company website that I had more freedom to pass it over a challenging message that explained what Bright Pixel is.
We've divided the communication into 4 different pillars: Labs, start-up, investment, and Talent. I used one color for each every time and maintained a lot of core elements that passed the idea that this was the Bright Pixel universe.
The website has been redesigned, but the one that was live from 2017 > 2020 is the one that I want to leave the reference here..
Sub sites
We at Bright Pixel have made a lot of small websites in a project or some sub-brand under a particular topic.
At the end of 2019, we made one where we asked for 2020 trends, hardly we knew what was going to happen in 2020, but for this purpose, I wanted to leave the visual reference of something that I think worked really well and demonstrate the full potential of the brand.
Another example was a program called "insert coin" that aimed to attract good ideas and good entrepreneurs that might fit the Bright Pixel investment verticals and had a presence in events, websites, and even a series of interviews. My role was to make a sub-brand that stood out, but they felt like it was part of the Bright Pixel system.
Social Media
In today's world, a brand has to navigate the social media waters to survive and make a statement.
I've worked the different platforms under the same brand system, and the goal was to make the users identify a Bright Pixel post immediately out of the social feed.
Here are four examples of the posts made on Instagram.
Invitations
To finish this page, I wanted to show the Bright Pixel brand system's application in the event invitations. Something that I push more the visuals, and each piece had to live for itself in the hole system.
